Will automatic follow-ups annoy my customers? Is it GDPR-friendly?

Reminders and follow-ups only go to customers who have opted in, and only messages your team has approved. The journey is set up with UK GDPR and the electronic marketing rules (PECR) in mind, and you remain in control of your customer data. This isn’t legal advice; the ICO publishes guidance for small businesses.

The Bespoke Sales SystemAn enquiry and appointment system for jewellers.

What is it? A done-for-you enquiry and appointment journey added to a UK jeweller’s existing website. It captures enquiries from the website forms we connect, asks qualifying questions, sends an instant acknowledgement, lets serious buyers book a consultation and shows your team where enquiries stall.

Book a 15-minute walkthrough Watch the tour

Target installation: 10 business days·Tested by your team before the final payment

Sample data Capture, qualify, respond, book and track in 74 seconds. Chapters and transcript

No rebuild

Keep your website. Add the enquiry journey.

Most jewellers already have a website that brings in enquiries. The trouble starts after the customer presses “send”. The Bespoke Sales System connects to the website you have and handles what happens next, so you don’t need a new site or a long implementation project.

Built for jewellers who already receive bespoke enquiries and want to handle them better
Set up for you, with a team walkthrough, testing and handover
We check your platform and current forms on the walkthrough, before anything goes into your quote

One connected journey

Five things handled, from first click to consultation.

Every screen below is from our interactive demo of the system, so the jeweller, customers and enquiries are sample data.

Capture: every website enquiry in one pipeline

As soon as a customer starts a bespoke enquiry, their name and email land in your team’s pipeline, even if they never finish the form. Nothing waits in an inbox for someone to notice it.

One visible pipeline for the website forms we connect
Part-finished enquiries are kept, so you can follow up with consent

Bespoke Sales System demo, sample data: a customer starts a bespoke enquiry on the jeweller’s website and it appears at once in the team’s enquiry pipeline.

Qualify: budget, design type, timescale and preferences

A few friendly questions collect what your team needs for a useful first reply: what they would like made, their budget range, when they need it and their style. Each enquiry is marked high intent, warm or exploring.

Questions agreed with you, in your wording
Your team sees the answers as they come in

Bespoke Sales System demo, sample data: the customer chooses metal, stone and style while the team’s enquiry card fills in.

Respond: an instant acknowledgement and a staff alert

The customer gets a timely acknowledgement that their enquiry arrived, with a summary of what they asked. The right person on your team is alerted straight away, so a proper reply can follow during working hours.

Acknowledgement wording agreed with you
Staff alerts to the people you choose

Bespoke Sales System demo, sample data: the acknowledgement email in the customer’s inbox, with the enquiry summary.

Book & follow up: serious buyers book, reminders go out with approval

Ready buyers choose their own consultation slot from the availability you set; the type and length can depend on how ready they are. Reminders and follow-ups go only to customers who opted in, and only once your team has approved them.

Your consultation types, lengths and hours
Consent-based reminders, approved by your team

Bespoke Sales System demo, sample data: the customer picks a day and time for a design consultation.

Track: leads, consultations and where enquiries stall

See every enquiry, every booked consultation and the stage where enquiries go quiet. Stalled enquiries can be nudged with an approved follow-up in one click.

A simple view of enquiries and consultations
See where enquiries stall, so you know what to fix

Bespoke Sales System demo, sample data: a booked consultation on the customer’s side and the team’s pipeline showing where enquiries stall.

Installation

The simple part: no long project.

Target installation is 10 business days once access and content are provided. Your team tests the complete agreed journey before the final setup payment is due.

01
Walkthrough
A 15-minute call to see the journey and check your platform and forms.
02
Written scope
A fixed quote, timeline and the questions, messages and consultation types to agree.
03
Build and test
We connect the journey to your site; your team tests it end to end before the final payment.
04
Handover and support
A team walkthrough and handover. Monthly support begins at launch, not before.

What it isn’t

It isn’t a promise of new traffic or guaranteed sales, and it isn’t a website replacement. It’s a better way to handle the enquiries your website already receives: each one captured, acknowledged, qualified and given a clear next step. Follow-up messages require appropriate consent and lawful messaging.

Need a shop too? The Complete Jewellery Store includes everything here, plus a custom online shop with product pages, checkout and shipping.

The Complete Jewellery Store

Questions about the Sales System

Straight answers.

All questions

Do I need to replace my current website?

Not for the Bespoke Sales System. It adds an enquiry and appointment journey to the website you already have. If you want a new online shop, the Complete Jewellery Store includes the same enquiry system.

Which website platforms does it work with?

We look at your platform and how your current enquiry forms work during the walkthrough, and confirm whether it is a good fit before anything goes into your quote.

Will this get me more enquiries or sales?

We don’t promise new traffic or guaranteed sales. The system helps you handle the enquiries your website already receives more consistently: each one is captured, acknowledged, qualified and given a clear next step.

Can customers book a consultation online?

Yes. After a few qualifying questions, serious buyers can choose a consultation slot from the availability you set. You decide the consultation types, their length and your hours.

What does the qualifying step ask?

Typically the budget range, the design type (an engagement ring, a remodel or a bespoke piece, for example), the timescale and style preferences. We agree the exact questions with you, so the first conversation starts with the right context.

How long does it take?

The Bespoke Sales System has a target installation of 10 business days once access and content are provided. A Complete Jewellery Store typically takes 1 to 2 weeks. Your written scope confirms the dates, which depend on timely access, content and approvals.

How do payments work?

In stages. For the Bespoke Sales System, half to begin and half after the agreed tests pass. For the Complete Jewellery Store, half to begin, a quarter on design approval and a quarter on launch acceptance. Monthly support only starts once you are live.

The next step

See how this would work for your jewellery business.

Answer three quick questions, then choose a time for a 15-minute video walkthrough with Chad. You’ll see the proposed enquiry journey and get an honest answer on whether it fits.

The Bespoke Sales SystemAn enquiry and appointment system for jewellers.

Capture: every website enquiry in one pipeline

Qualify: budget, design type, timescale and preferences

Respond: an instant acknowledgement and a staff alert

Book & follow up: serious buyers book, reminders go out with approval

Track: leads, consultations and where enquiries stall

Walkthrough

Written scope

Build and test

Handover and support

What it isn’t

See how this would work for your jewellery business.