01
Every piece, in every metal
Customers tap white, rose or yellow gold and watch the piece change on the product page. It answers one of the most common pre-sale questions before anyone has to type it.
See it at 0:08
A jewellery website exampleOstelle: a concept store, built to show what’s possible.
Ostelle is a fictional brand created by Karma-Tech as a demonstration. It is not a client, and nothing is for sale. Prices are hidden throughout.
Ostelle is a working jewellery storefront we designed and built to show UK jewellers what an online shop can do when it follows how jewellery is really bought. Each feature below links to its moment in the walkthrough.
Feature by feature
What each feature does for a jeweller.
02
Sizing and engraving, previewed
Ring sizes sit on the product page, and the engraving is drawn inside the band as the customer types. Both travel with the order or enquiry, so nothing is lost between the website and the bench.
See it at 0:16
03
Price on request, handled properly
High-value pieces ask for a quote instead of going to checkout. The request arrives with the piece, metal, size and engraving already filled in, and the customer chooses email, WhatsApp or a call for the reply.
See it at 0:34
04
A provenance passport for each diamond
Grading, origin and every hand the stone passed through, presented beside the piece. For jewellers who know where their stones come from, it turns that knowledge into visible trust.
See it at 0:53
05
A ring size finder
Enter a measurement and get a size straight away, with a size chart and an option to be fitted in person. Buyers order or enquire with more confidence.
See it at 1:07
06
The 4Cs, made visual
An interactive diamond guide draws the stone to scale as the carat changes, and explains colour, clarity and cut in plain words: the questions buyers usually ask in the showroom.
See it at 1:15
07
Book a viewing
Customers choose how they would like to meet, the occasion, the day and the time. Your team gets a booked appointment with context, instead of a vague “can I come in?”.
See it at 1:22
08
A bespoke commission brief
The piece, a stone shape, metals, budget and timing are captured before the first conversation, so the consultation starts from a brief rather than from scratch.
See it at 1:43
09
A jeweller, one tap away
A concierge button on every page offers WhatsApp, a call or a booking. Messages start with the piece the customer was looking at, so the conversation begins in the right place.
See it at 1:52
Your shop, not Ostelle
Which features suit your shop?
Ostelle shows what is possible; your store is built around your pieces, your customers and how you sell. On the walkthrough we look at what you stock, how customers buy from you and which of these features would earn their place.
The next step
See how this would work for your jewellery business.
Answer three quick questions, then choose a time for a 15-minute video walkthrough with Chad. You’ll see the proposed enquiry journey and get an honest answer on whether it fits.
Book a 15-minute walkthrough15 minutes by video · No obligation · You’ll speak with Chad
Prefer to message?
Ask a question or request a quote. Chad replies personally.
Message Chad on WhatsApp Email for more info or a quote