What is it? A custom online shop for a UK jeweller with the Bespoke Sales System built in: product pages, secure checkout, standard shipping and order notifications, plus enquiry capture and consultation booking for the pieces customers want to see first. Setup for up to 50 products.
Typical delivery: 1–2 weeks·Accounts in your name
What’s included
The shop
The enquiry journey
Built for how jewellery sells
Jewellery is bought by metal, by size, by story and often by appointment. These features are shown in Ostelle, our fictional concept store; which of them suit your shop and your product information is agreed in your written scope.
Metal options
Customers tap white, rose or yellow gold and see the piece change, with ring sizes on the same page. The question “does it come in rose gold?” is answered before it is asked.
Price on request
Mix pieces sold online with pieces shown as price on request. Instead of a checkout, the customer sends a request that already includes the piece, metal, size and any engraving.
Viewings and bespoke briefs
Customers choose the occasion, day and time for a viewing, or start a bespoke commission with the piece, stone shape, metal, budget and timing. Your team starts with context instead of a blank email.
Engagement rings and bridal
A diamond guide that makes the 4Cs visual, a ring size finder, and a provenance passport for each stone give buyers confidence before they visit, and give your team better first conversations.
Timeline and payments
Typical delivery is 1 to 2 weeks once access and content are provided. Your written scope confirms the dates, which depend on timely access, content and approvals.
Once the written scope and quote are agreed.
When you have approved the storefront design.
After launch testing, when you accept the store.
Begins at launch: monitoring, maintenance, fixes and defined small adjustments.
Your domain, platform, payment and customer accounts stay in your name. How we work
Happy with your current website? The Bespoke Sales System adds the same enquiry and appointment journey without a new shop.
Questions about the store
For many UK independents selling stock online it is a practical choice, with secure checkout, payments and shipping settings built in. Whether it suits you depends on your catalogue, your EPOS and how much you sell by appointment, so we recommend a platform after the walkthrough, not before.
Yes. You can mix pieces sold online with pieces shown as price on request, with a request or viewing booking in place of the checkout. The Ostelle concept store shows how this works.
Yes. Ostelle demonstrates a metal switcher, ring sizes with a size finder and a provenance passport for each diamond. Which features fit your shop and your product information is agreed in your scope.
The Complete Jewellery Store includes setup for up to 50 products, with standard shipping zones, rates and order notifications. Exactly what product setup covers is confirmed in your written scope.
You do. Your domain, platform, payment and customer accounts stay in your name, and customer payments go directly to your own payment provider.
The Bespoke Sales System has a target installation of 10 business days once access and content are provided. A Complete Jewellery Store typically takes 1 to 2 weeks. Your written scope confirms the dates, which depend on timely access, content and approvals.
In stages. For the Bespoke Sales System, half to begin and half after the agreed tests pass. For the Complete Jewellery Store, half to begin, a quarter on design approval and a quarter on launch acceptance. Monthly support only starts once you are live.
Advertising and traffic generation, payment-provider fees, advanced 3D configurators, bespoke EPOS or ERP integrations, major revisions and custom features beyond the written scope. Applicable taxes and third-party fees are extra.
The next step
Answer three quick questions, then choose a time for a 15-minute video walkthrough with Chad. You’ll see the proposed enquiry journey and get an honest answer on whether it fits.
Book a 15-minute walkthrough15 minutes by video · No obligation · You’ll speak with Chad
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Ask a question or request a quote. Chad replies personally.
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